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LIVING
LIVING is a Total Market Coverage (TMC) product, meaning it is mailed in bulk to every home in a targeted urban, suburban or rural area—or a mixture of all three. It is mailed under a 3rd Class mailing permit to all postal routes in a prescribed area. Getting started If you think your community needs an alternative "Good News" publication, contact us at the home office: LIVING, 1251 Virginia Ave., Harrisonburg, VA 22802, or call us to discuss the possibilities: 540-433-5351. We will need to set up a small organization comprised of a contact person, at least two part-time advertising sales persons and a 4-person local committee that meets occasionally to give direction and keep in touch with the home office. Underwriting As a free publication, meaning it is a non-subscription paper, costs of production for LIVING are covered entirely by advertising. Local businesses, non-profit organizations, churches, schools at all academic levels, both public and private, see this as an effective, low-cost vehicle to get their messages to the greatest number of people at a very low cost per household. In addition, many businesses and organizations feel positive about the messages conveyed in the editorial content and want to be associated with that mission. Advertising rates The value of advertising is measured by the greatest number of homes reached in a given market or commercial area. Since LIVING is a TMC product it virtually saturates the market area, a kind of TV exposure in print. In the existing LIVING editions, having a distribution of 50,000 households, a quarter page ad comes to a mere 1¢ per household to reach all those homes. Size of paper and distribution constraints LIVING is a tabloid size, full color publication printed on newsprint. Existing editions range from 32 to 36 pages, depending on the number of advertising inches. A rule of thumb is to keep a 40 percent editorial content to 60 percent advertising ratio. Experience has shown that the most viable distribution should be held to 50,000 households to keep ad rates reasonable and the advertisers in close proximity (within a certain market area). Call 540-433-5351 or email ads.living@gmail.com to find out more! |
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Published four times a year with Spring, Summer, Fall and Winter editions, LIVING features stories and helpful living tips for children, teens, singles, married couples and retired persons. It covers a wide variety of subjects that people face in the home and workplace. A Word Search (crossword puzzle) to which readers respond is one measure of readership. Winners of the puzzle get their names published in the follow-up edition. New startups are not limited to a quarterly frequency; they might want to consider six times a year or even monthly.
